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  • Writer's pictureNonprofit Learning Lab

Understand Volunteer Motivations to Build Strong Volunteer Programs for Your Nonprofit

What Motivates a Volunteer to Give of their Time? 

Volunteers are essential to many nonprofit organizations, contributing their time, energy, and skills to causes they support. Understanding what motivates a volunteer to give their time is crucial for organizations aiming to build strong, lasting volunteer programs. Volunteer motivation refers to the various reasons individuals choose to donate their time to an organization. These motivations can vary widely and often include:


  • Personal/Social Needs: Some volunteers are driven by the desire to connect with others and be part of a community.

  • Altruism: Many people volunteer out of a genuine desire to help others and make a difference.

  • Personal Beliefs: Volunteers may be motivated by their values or belief in the cause.

  • Networking Opportunities: Volunteering can also be a way to develop professional skills and build connections for future employment.


Examples of Volunteer Motivations in Action

Understanding these motivations allows leaders to place volunteers in roles where they will be most effective and fulfilled. For example:

  • A volunteer inspired by a strong belief in social justice might thrive in advocacy or policy-related roles, where they can directly contribute to the cause they care about.

  • Someone motivated by the opportunity to connect with others might be an excellent fit for roles that involve interaction with the community, such as event coordination or outreach.

  • A volunteer looking to develop professional skills could be matched with roles that offer relevant experience, such as managing social media for a nonprofit or assisting with fundraising campaigns.


Reflection Questions for Volunteer Managers

Understanding Volunteer Motivation:

  • What are the primary motivations of the volunteers in your organization?

  • How can you gather more insights into the personal and social needs that drive your volunteers?

Building a Volunteer Program:

  • How can you design a volunteer program to address the motivations of your volunteers?

  • What opportunities can you create within your program to help volunteers develop professional skills and build networks?

Placing Volunteers in Roles:

  • How can you match volunteers to roles that align with their motivations and interests?

  • What processes can you implement to regularly assess and reassess whether volunteers are satisfied with their roles?

Enhancing Volunteer Engagement:

  • What strategies can you use to ensure that volunteers feel connected to the community they are serving or connected with other volunteers? 

  • How can you recognize and celebrate the diverse motivations of your volunteers in a way that encourages ongoing commitment?


By reflecting on these questions, you can better understand what drives your volunteers and tailor your program to meet their needs, ultimately fostering a more engaged and committed volunteer team.



Recommended Trainings

Effective Volunteer Management: Recruitment, Training, Retention, Committees & Manage Difficult Volunteers - This training covers key aspects of volunteer management, including recruitment strategies, effective volunteer training methods, and best practices for volunteer retention. Participants will learn how to build a leadership pipeline, handle challenging volunteer situations, and update volunteer protocols using practical samples and templates for a volunteer program.


Trauma Informed Facilitation: Incorporating TI Practices in Group Conversations & Training - This workshop will cover how to use trauma informed facilitation practices to plan, create and design. Using trauma informed principles of facilitation, we will cover the structure and format of facilitated experience, review how to create an agenda, design a facilitated experience, and how to handle disclosures, disruptions, and other facilitation challenges. This workshop is for facilitators and trainers who lead community-based conversations with adults where difficult topics may arise or in-depth discussions may occur.


Use code friend10 when registering to get $10 off!


 

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