We have some great free nonprofit webinars happening this month! Check out these three free webinars and tips for each topic. Be sure to register here for the webinars below to learn more about each of these topics!
Jessica Leving Siegel | Sing Creative Group
This session aims to empower nonprofit professionals with the knowledge and tools needed to develop and implement effective public relations strategies. By leveraging PR, nonprofits can enhance their visibility, engage their audiences, and drive their missions forward. Check out some tips below and register now to learn more!
Three Tips for Effective PR Strategies for Nonprofits:
Leverage Media Relationships to Expand Reach: Building strong, authentic relationships with journalists and media outlets can help your nonprofit gain the visibility it needs. Cultivate regular communication with local and national media contacts, and pitch your organization’s story in a way that ties into current trends, community issues, or topics of public interest. When done right, media coverage can significantly increase awareness of your nonprofit’s mission and attract new supporters, donors, and partners.
Tell Compelling, Human-Centered Stories: The most successful PR campaigns are built on storytelling. Share the real-life impact of your organization through compelling stories about the people you serve, your volunteers, and your donors. Stories that evoke emotion and highlight the positive change your nonprofit creates resonate more deeply with audiences, encouraging them to take action. Ensure your messaging is clear, concise, and reflects your nonprofit’s core values, mission, and vision.
Use Digital and Social Media to Amplify Your PR Efforts: Don’t rely solely on traditional media outlets for PR. Use social media platforms and your nonprofit's website to share press coverage, success stories, and important updates. Engage with your community online by responding to comments, sharing behind-the-scenes content, and using social media as a tool to create ongoing conversations about your mission. With consistent digital engagement, your nonprofit can expand its reach and create an active, supportive community that spreads your message far and wide.
Annetta Crecelius | Kern Design Lab, in partnership with Consultants for Good (C4G)
When surveyed, nonprofits frequently list marketing and communications as an area that needs improvement, though it is not prioritized in terms of resource allocation. This workshop will help nonprofit leaders take an introspective look at their communication goals, resources, and team needs. Participants will gain valuable tools and strategies for building capacity and supporting their communications team in communicating more strategically. Check out some tips below and register now to learn more!
Three Tips for Building Capacity in Small Communications Teams:
Prioritize and Set Clear Goals: With limited resources, it's essential to prioritize your communications efforts based on your organization’s most pressing needs. Whether it's increasing awareness, promoting an event, or building donor relationships, define clear, measurable goals for your team. Setting realistic priorities ensures that you focus on high-impact activities and can more easily allocate resources to the most critical tasks, reducing the potential for burnout and inefficiency.
Leverage Volunteers and Interns for Support: Small communications teams can benefit from bringing in volunteers, interns, or external consultants to help with specific tasks. By tapping into the expertise and enthusiasm of individuals who may not be full-time staff, you can lighten the workload of your core team and add fresh perspectives to your efforts. Structured internships or volunteer programs can be particularly helpful in boosting your team's capacity during peak times like campaigns or major events.
Utilize Technology and Automation Tools: Technology can be a game-changer for small communications teams. Invest in tools that automate repetitive tasks, such as social media posting, email marketing, and reporting. These tools free up time for strategic planning and content creation, allowing your team to focus on high-value activities. Additionally, consider using collaboration platforms to streamline project management, making it easier for team members to coordinate, track progress, and communicate with one another.
Beth Brown | Humanitru
This presentation is designed for nonprofit professionals involved in marketing, development, or donor engagement who want to maximize the impact of their email campaigns. We’ll dive into strategies to help nonprofits craft compelling email content that cuts through the digital noise and drives meaningful action, whether it's donor stewardship, fundraising appeals, or event promotions. Attendees will learn proven methods to boost open rates, click-through rates, and donor response by leveraging data-driven insights and audience segmentation. Explore how to design segmented email lists and craft personalized messaging to better resonate with supporters. You’ll gain practical tips for setting up effective welcome series, drip campaigns, and event-based communications. Check out some tips below and register now to learn more!
Three Tips for Effective Nonprofit Email Marketing:
Leverage Data-Driven Insights: Use your email platform’s analytics to segment your audience based on donor behavior, engagement, and demographics. By analyzing open rates, click-through rates, and past donation history, you can create tailored email campaigns that speak directly to each group’s interests. This allows you to send more personalized messages that resonate with supporters and increase the chances of action, whether it's donating or attending an event.
Personalize Your Messaging: The more relevant your emails are to your recipients, the more likely they are to engage. Use your email list segmentation to send customized messages that align with the interests and giving patterns of your donors. A well-crafted, personalized subject line or message can make all the difference in boosting open rates and encouraging donor action. Don't be afraid to use dynamic content to further personalize emails, such as addressing supporters by name or referencing their past contributions.
Implement Automated Drip Campaigns: Setting up a series of automated, targeted emails—such as a welcome series for new donors or a drip campaign for event attendees—can help nurture relationships over time. Drip campaigns allow you to build ongoing engagement by sending a sequence of relevant, timed messages, ensuring that you stay top of mind with supporters. For example, after a donation, a series of thank-you emails and impact stories can strengthen the donor's connection to your cause.
Interested in learning more about any of these topics? Register here for any of the above free trainings and others: https://www.nonprofitlearninglab.org/webinarregister
View all our upcoming free nonprofit webinars here: https://www.nonprofitlearninglab.org/webinars
Did you know in addition to our free nonprofit webinars, we also provide free nonprofit resources on a variety of topics?
We have guidebooks, tip sheets, and more on topics such as nonprofit marketing, fundraising, board development, volunteer management, DEI resources, and plenty more!
Continuing Education Units Available: We offer continuing education units for our trainings through CFRE, ASAE, and SHRM.