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Stand Out to Funders: Clarify Your Why, What & How

June 18, 2025

8:00 am - 9:00 am PT | 11:00 am - 12:00 pm ET

WORKSHOP DESCRIPTION

To secure funding, nonprofits must clearly communicate their impact and competitive advantage. This interactive workshop will guide participants through developing a compelling Theory of Change, refining their value proposition, and differentiating their organization in the funding landscape. By the end, participants will have a stronger positioning strategy to attract funders who align with their mission.

Who Should Attend?

Participants eager to broaden their fundraising plan.

What The Training Will Cover

  • Define and refine your nonprofit’s Theory of Change to strengthen fundraising messaging.

  • Identify your organization’s unique value proposition and competitive advantage in the funding ecosystem.

  • Craft a funder-focused narrative that aligns with grantmakers' priorities and expectations.

REGISTRATION TYPE & FEE

Premier Members

FREE

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Members 

$30

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Non-Members

$50

Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.

ABOUT THE TRAINER

Charlyn is the Founder & CEO of Working Within, a community-based fractional fundraising services firm dedicated to helping non-profit leaders grow and diversify their revenue. To date, she has raised more than $1 million for her clients. With a strong background in the C-Suite and management consulting, Charlyn has previously served as Chief of Staff and Analyst at leading consulting firms. One of her most notable projects involved overseeing the strategy refresh for a client’s $300 million portfolio of national K-12 education investments.

WE OFFER CFRE & CAE CREDITS

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1 hour of training = 1 credit hour

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