WORKSHOP DESCRIPTION
Planning or updating a communications calendar to meet your goals? Struggling to keep your nonprofit’s communications consistent and effective? In this hands-on workshop, you’ll build a strategic communications calendar that aligns with your organizational goals and engages your audience. Through group discussions and real-time planning exercises, you'll identify content themes, audience segments, and optimal posting frequency for event promotion, advocacy, donor engagement, and volunteer recruitment.
We’ll explore Google Analytics & SEO with interactive exercises to track website traffic, engagement, and conversions. Learn how to analyze campaign performance, improve search engine visibility, and adjust your strategy using real data. We will also explore best practices for email marketing, social media, and direct mail strategy in alignment with your organizational goals.
We’ll discuss how to collaborate across teams, develop a rapid response plan when needed, and explore ways to adapt your messaging to current events and community needs.
Who Should Attend?
Individuals and organizations involved in strategic planning
What The Training Will Cover
Session 1:
Review how to develop a communications calendar aligned with organizational goals.
Identify the ideal communication cadence for different audiences, including volunteers, donors, and community members.
Discuss how to set and align communication goals with organizational strategies.
Understand how to utilize Google Analytics to track website traffic, engagement rates, and conversions to make data-driven decisions.
Session 2:
Analyze how to apply SEO strategies to measure and optimize campaign performance for greater impact.
Understand how to implement strategies to prioritize internal communication requests effectively and collaborate across teams
Analyze how to apply SEO strategies to measure and optimize campaign performance for greater impact.
Establish a process for rapid response communications and adapting messaging during external events.
REGISTRATION TYPE & FEE
Premier Members
$115
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Members
$140
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Non-Members
$200
Additional Information
Craft A Communications Calendar: Email, Direct Mail & Social is capped at 30 attendees. This is an interactive workshop and must be restricted due to online training capacity. Each workshop session is live. Registrants receive slides & handouts. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. This training must be done sequentially. If you miss a session, please reach out to program@nonprofitlearninglab.org
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
This training is led by Dr. Leah Weiner who has a doctorate in education and psychology from Pepperdine University. Leah Weiner is the Founder and CEO of the Nonprofit Learning Lab. Leah’s approach to training focuses on making sure that the information provided helps participants solve a problem or create a solution related to their professional work. Leah’s background in trauma informed facilitation came through experiences in working with recently resettled refugees at a refugee resettlement agency and facilitating leadership development programs for adults across the country. These experiences led her to teach facilitators on trauma informed facilitation.
WE OFFER CFRE & CAE CREDITS
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1 hour of training = 1 credit hour
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