WORKSHOP DESCRIPTION
This workshop will explore how nonprofit professionals can improve the way they use email to engage their community and fundraise for their cause. We'll explore best practices in the use of email including subject line testing, call to actions, improving open rates, and list management. We'll also discuss digital email platforms and the impact the Apple iOS Mail Privacy Protection has on email service providers like Mailchimp, Constant Contact, and others. You will leave this webinar with practical strategies to improve your email outreach to better engage your supporters, volunteers, and donors. This workshop is ideal for organizations with more than 2,500 email subscribers.
Who Should Attend?
Individuals that want to be more effective in using email to raise funds, take action or recruit volunteers for their organization
What The Training Will Cover
Understand the importance of call to actions, subject line testing, and creating better copy and layout in an email
Review email strategies to recruit volunteers, promote events and fundraise for your organization
Analyze ways to manage and grow your email list, clean lists, and understand what work is realistic with email list management
Review different mass email platforms you can use: Mailchimp, Constant Contact, Hubspot, EveryAction, and GetResponse. You'll also get prepared for impact from Apple iOS Mail Privacy Protection
REGISTRATION TYPE & FEE
Premier Members
FREE
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Members
$30
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Non-Members
$50
Additional Information
All workshops are live with an instructor. Participants are encouraged to ask questions during the workshop. All registrants, will receive the slides & recordings via email after the live workshop.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate.
ABOUT THE TRAINER
This training is led by Dr. Leah Weiner who has a doctorate in education and psychology from Pepperdine University. Leah Weiner is the Founder and CEO of the Nonprofit Learning Lab. Leah’s approach to training focuses on making sure that the information provided helps participants solve a problem or create a solution related to their professional work.
WE OFFER CFRE & CAE CREDITS
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1 hour of training = 1 credit hour
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